The business world is constantly on the verge of change. While many business leaders succumb to the pressure and fail to deliver, some have the guts to outsmart the competition and thrive as winners. These leaders stay abreast of the dynamic business environment and have a profound impact on the industries they are working in. Moreover, their charisma and unwavering dedication inspire and empower other leaders.
Zarine Manchanda (Founder of Zarine Manchanda Foundation) is a prime example of a modern leader taking her company forward with the utmost passion and perseverance. She is leveraging her profound expertise and astute vision to stay ahead of the curve and devise the right strategies. Zarine’s entrepreneurial spirit motivated her ambition to establish her firm. She looks up to her family’s business history as a source of inspiration which drives her to achieve greater things.
Astute Leadership Philosophy
Citing Albert Einstein’s popular quote, Zarine says, “A fish will live its entire life feeling that it is foolish if you evaluate it by its ability to scale a tree.”
Zarine is a capable communicator and delegator whose leadership philosophy is centered on correctly mapping the best competence to the task to leverage their abilities to the fullest. Zarine always strives to assign projects to the most suitable people and explain what exactly needs to be done and why. This reduces back-and-forth, errors, and the need to repeat processes. Moreover, investing work up front in great communication and appropriate delegation saves efforts as the work progresses.
Furthermore, Zarine believes that everyone is brilliant in terms of their abilities and talents. According to her, managers and leaders must be mindful of the reality that people are not designed to produce as they would in an assembly line. Therefore, it is pointless to spend time and energy improving performance for someone who is fundamentally unsuited for the position. With this astute leadership philosophy, Zarine has been guiding the company toward greater heights.
A Successful Fusion of Business and Philanthropy
Zarine defines Zarine Manchanda Foundation as “A Convergence of Philanthropy and Enterprise.” According to her, if corporate philanthropy has a significant impact on a company’s competitive environment, then philanthropy becomes genuinely strategic. A successful fusion of business and philanthropy can provide a charity annuity income, giving the organization more time to fulfill its mission and grow more effectively. The NGO organization can, therefore, collect more money as a larger percentage of donations goes to the cause thanks to this growing stream of monthly revenue from the enterprise.
When asked about the turning point that triggered the growth of the Zarine Manchanda Foundation, Zarine says, “It’s difficult to point out that precise period in time, but I do know that clientele appreciated the air of mystic opulent charm that pervaded all of my enterprises, particularly my hospitality vertical.” This was a first-of-its-kind innovative branding as well as a debunker of previously held assumptions that spirituality, generosity, and glamor do not mix.
Luxury, Spirituality, and Technology
At Zarine Manchanda Foundation, luxury, and spiritual charm are the primary selling factors. These two characteristics represent the core of who Zarine is as a young woman. She grew up and was raised amid luxury. However, India, where she is focusing her efforts, has an insatiable need for premium goods and services. Moreover, the spiritual component is essential to Zarine because she wants all her endeavors to be moral, produce good karma, and have loving intentions.
The Zarine Manchanda Foundation is also maximizing the potential of technology to provide best-in-class services to clients. It obtains data and insights on client preferences and behaviors by providing customers with online and mobile capabilities for browsing, purchases, payments, live chats, customer questions, and other business services.
Surmounting the Challenges
Like most successful companies, funding, money management, and market presence were among the crucial challenges that Zarine Manchanda Foundation faced in its initial days. A company needs money to start operations, get clients, and make money. Money typically influences the strategies a company utilizes in its early stages.
Today, as the Zarine Manchanda Foundation has earned customer acceptance, its new challenge is to capitalize on that momentum and grow its market share. Several other challenges exist during this stage as well. These challenges include managing money, interacting with customers, and successfully expanding operations, especially if the expansion occurs fast.
Furthermore, as a business expands, financial records, interactions with clients and other corporate connections, personal information, regulatory obligations, and other factors are developed and used by every organization. “You may even assign tasks and duties, but without reliable management information systems, you cannot effectively manage,” says Zarine.
Therefore, making sure that information is shared and that various departments collaborate well is a key challenge as the Zarine Manchanda Foundation grows. “Building the required infrastructure is essential to the success of your business. Without the necessary methods, it is challenging to keep track of everything, let alone use it effectively,” Zarine Manchanda adds.
Life-altering Value Additions
Business analytics, charts, and graphs are one way to measure the success of a business concept. However, Zarine Manchanda likes to connect her business success through a simple dipstick of how many life-altering value additions her business enterprise has contributed to.
This is through the transformations in the lives and vision of the employees, customers, suppliers, competitors, charity, the international voice of philanthropy, corporate socio-economic causes, environmental causes, media attention through philanthropy, to real issues of bridging the gap between the privileged and the underprivileged. Zarine mentions that the agility of an avant-garde visionary plan and execution is the key to the success of the Zarine Manchanda Foundation.
Encouraging Innovation and Productivity
Businesses can strike a balance between the need for innovation and stability by fostering a secure atmosphere for the expression and development of new ideas. Zarine asserts that employees should be given resources to aid in the business success, managers must clearly state their innovation plan for it to serve the broader business strategy. Creating a strategy may aid businesses in continuing to expand and be profitable. Innovation may help firms save time and money and gain a competitive edge, making it essential for long-term success.
“An excellent curry can’t be made with only nice ingredients. To make a good curry, you need to put the ingredients together, prepare them, and go through the procedure,” says Zarine.
As brilliance alone cannot translate to success, companies must create the right conditions for the attraction, retention, and deployment of talent. Zarine Manchanda Foundation uses performance management systems to evaluate employee performance and potential on quantitative and qualitative metrics. The Zarine Manchanda Foundation also uses a mechanism of 360-degree observable behavior patterns that act as leads to the person-performance matrix. Additionally, each employee can choose an ecosystem that will maximize their specific skill and a setting where they are valued and recognized for their skill.
According to Zarine, the most important thing is to comprehend employee motivations and construct the business to reflect the motivations of the Zarine Manchanda Foundation’s largest target group. Additionally, the motives differ according to the demography and the purpose.
Staying ahead of the Competition
Zarine Manchanda Foundation understands that all the enhancements will not be welcomed by all its clients as they have different interests and demands. To truly enhance its services, the Zarine Manchanda Foundation has to first ask and listen to its clients. Continuously developing and upgrading its services is the most effective strategy to generate sales and customers while staying ahead of the competition.
Zarine advocates social networking as one of the simplest methods to stay updated with the trends. When there are significant changes in supply and/or demand, there is frequently a lot of discussion on Twitter and Facebook. A few tools have been developed specifically to aid users in staying up to date on the most recent breakthroughs in their profession. “Keeping an eye on your competitors can also help you remain up to date on current events,” adds Zarine.
Calculated Risks leading to Success
Zarine mentions that risk-taking promotes and fosters innovation, which can make a significant difference to a product or a service. According to her, risks that fail aren’t always bad. They may sometimes provide the most useful business lessons to an entrepreneur. Failure shapes the Zarine Manchanda Foundation strategy and, in turn, can contribute to corporate success.
As an entrepreneur, Zarine assesses a risk before taking it to reduce potential dangers. She believes financial risk education is the cornerstone of risk management. If one can anticipate the risk, one may develop a risk management strategy to lessen its implications and mitigate it appropriately.
Zarine’s Tips for Starting a Business
“Starting a new business gets considerably easier and more streamlined once you’ve done it a few times. It will always be unique, and you will have learned how to do it better,” says Zarine. Here are some tips which, according to Zarine, are crucial to business success in the initial days.
- Create a social network presence as well as a landing page for your website, and then just be ready to receive orders and money
- Begin by seeing whether you can attract genuine individuals and make real money
- Continue to adjust and improve throughout this process
- Keep all your information safe. You may also utilize tools like Google Analytics to track how consumers engage with your product. This can help you make better decisions in the future
