There are a lot of digital marketing strategies that a company can use but not many are as effective as email marketing. It has been around since the beginning of the internet in the 90s. Although so much has changed with the internet and many techniques have come and gone, email still works as well as it ever has.
In fact, email is an essential and vital part of your marketing as it provides one of the highest returns on investment whether you do it yourself or use an agency like https://digitalmarketingservpro.com/. It isn’t an easy thing to figure out and works right off the bat, however. It takes a lot of testing and tweaking to come up with the strategy that will work best. In this article, we will go over several of the things you need to know to have a successful email marketing campaign.
1 – Have an optimized landing page
The key to your email marketing campaign is the landing page. This is where it is make or break since it is when you are going to ask for their email. If you don’t have the page optimized then a lot of people are going to click out of there and your efforts to get them to the page will have been wasted.
The reasons that this happens are very common mistakes that are made. The first is that the page is not clear. What that means is that you weren’t able to show the visitor what to expect from giving up their email in the first few seconds. Or, the message was muddled and the visitor didn’t know what the page was about.
Make sure that the first thing the visitor sees is the value that they are about to get from giving you their email. Make it easy to see, use clear language, and show them what to do next.
2 – Provide value
The key to getting people onto your list and then staying subscribed is to make it irresistible. This means that they should want to stick around because they are getting lots of value by being on your list.
Don’t hit them with promotional emails right away unless the reason they signed up was for a deal of some kind. Even then, make sure that you follow up with helpful emails.
The idea is that they should see that you are helping them in ways that they didn’t expect and are learning by reading your emails. An example would be if you have an exterminator service that you provide. Sending them a sequence of weekly emails that tells them how to get rid of common pests will keep them subscribed since this is valuable information.
Only after you have provided helpful information should you then send an email that offers a promotion for your services. Usually, a frequency of four to five regular emails and one promotional one is a good rhythm and won’t hurt your subscriber count.
3 – Monitor the data
One of the best things about using email marketing is that you get a lot of data to work with. You can figure out which channels are bringing in the most subscribers and which has the best open rates. This allows you to figure out what ways that bring in subscribers are the ones worth focusing on.
Knowing what type of content people are responding to the most will also help you decide on the content strategy going forward that will work best. You’ll get a deeper understanding of the demographics of the people that are the ones responding the most to certain emails. This will help you have more success with open rates and conversions later on.
4 – Always be testing
Some Email Marketing campaigns are simply not going to work. That doesn’t mean that email marketing is not going to help you. It simply means that you have to test what will work and then double down on that. Make sure to be doing some A/B testing with different email marketing campaigns.
When you finally find the one that resonates with your audience you’ll find your revenue starts to skyrocket as a result. This will give you a lot of ideas on how to work your Email Marketing campaign properly. Things like segmenting your emails depending on the audience and which channels the subscriber is coming from will be more effective since you’ll understand the content that works best for that group.