Key Takeaway:
- Apple will pay $250 million to settle claims of false advertising regarding “Enhanced Siri.”
- Approximately 37 million U.S. iPhone owners are eligible for payouts of up to $95 per device.
- The deal covers iPhone 16 and iPhone 15 Pro models bought between June 2024 and March 2025.
Apple has agreed to a proposed apple $250 million settlement in a U.S. class-action lawsuit alleging the company misled consumers about advanced Siri artificial intelligence features, with eligible iPhone owners potentially receiving up to $95 per device.
The settlement, filed in federal court in the Northern District of California, covers customers who purchased certain iPhone models between June 10, 2024, and March 29, 2025. Plaintiffs claim Apple promoted “Enhanced Siri features” that were not yet available, influencing consumers’ purchasing decisions.
Apple Moves To Resolve Siri Advertising Lawsuit
The lawsuit alleges Apple falsely advertised AI-powered Siri capabilities tied to the iPhone 16 lineup and select iPhone 15 models. Plaintiffs argued the company marketed features that did not exist at the time of sale. The proposed apple $250 million settlement now aims to resolve those claims before the case proceeds further in court.
Apple denied wrongdoing but agreed to settle the claims.
“Apple has reached a settlement to resolve claims related to the availability of two additional features,” an Apple spokesperson said in a statement to CBS News. “We resolved this matter to stay focused on doing what we do best, delivering the most innovative products and services to our users.”
Court documents show the proposed settlement totals $250 million, making it one of the largest consumer-related settlements involving Apple if approved by a federal judge. Industry analysts say the apple $250 million settlement also reflects growing legal risks surrounding AI-related marketing claims.
Millions of iPhone Users Could Qualify for Payments
The settlement applies to consumers in the United States who purchased an iPhone 16 model, iPhone 15 Pro, or iPhone 15 Pro Max during the specified period.
According to the filing, about 37 million iPhone owners may qualify under the apple $250 million settlement agreement.
Eligible consumers are expected to receive an initial payment of $25 per device. The final amount could increase depending on the number of claims filed and other factors, though payments will be capped at $95 per device.
Customers who qualify will be notified through email or standard mail. The court filing also states that an online and social media campaign will direct users to a future settlement website containing eligibility details and claim instructions.
Claim Process Details Expected in the Coming Weeks
Claim filing procedures have not yet been released.
Clarkson Law Firm, which filed the lawsuit against Apple, said on its website that additional information and a dedicated settlement portal will be available “in a few weeks.” Legal experts believe the apple $250 million settlement could attract significant public attention once the claims process officially opens.
According to court records, the website will provide instructions for submitting claims and include a customer support number for consumers seeking more information.
The settlement still requires judicial approval before payments can be distributed.
The case adds to growing scrutiny over how technology companies market artificial intelligence features to consumers. Several major firms, including Apple and competitors in the smartphone and AI sectors, have faced increasing pressure from regulators and consumers over claims tied to emerging AI tools and capabilities. The broader debate surrounding the apple $250 million settlement highlights increasing concerns about transparency in AI product advertising.
Apple has not disclosed when payments could begin if the settlement receives final approval.
