It was August 2017 when Bajaj and Triumph officials said that they would join hands soon for a global partnership. But now the two companies have announced their alliance and for this, they are going to have a press conference on 24 January 2020. It is sure that Bajaj and Triumph Partnership will help both of them to rise again in the Indian Market.
We will have to wait for another week to find out what the manufacturers really have for us, but we expect this alliance to be mid-capacity motorcycles from both the Bajaj and Triumph partnership collective power will benefit.
Triumph will benefit from a significantly wider global reach in emerging markets, particularly in areas with higher volumes than the British brand. Meanwhile, Bajaj will gain access to a well-known brand and the well-known motorcycles that come from it. This stake will allow Bajaj to more easily fluctuate in a segment of motorcycles than the brand currently built with the KTM Duke and RC family, which will probably be present.
Bajaj and Triumph
The obvious advantage for Triumph is in the reach it provides for frugal engineering and low-cost labor – an area in which Bajaj has considerable experience.
Let us tell you, Bajaj is also India’s largest exporter in the motorcycle segment and it is believed that after the agreement with Triumph, the bikes that will be developed will be sold in other countries besides India. Rajiv Bajaj has already confirmed that the company will launch the Husqvarna brand by the end of this year in India, under which the Svartiplen 401 and Vitpilen 401 bikes will be launched and will be based on the Duke 390.
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