All businesses have to survive by some form of marketing, even those right at the top of their given niche. Casinos are no different, as they constantly look to expand their user base to target extra profit, as well as then directing operations to retain those customers afterward.
But, especially when compared to other industries like car sales, video gaming, and food services, casinos don’t push that aggressively with their marketing tactics. That sounds counterintuitive, as you would expect them to be doing every possible thing to promote some 50p deposit casino free spins or other bonuses to gain custom.
Why do casinos avoid aggressive marketing strategies, and what factors hold them back? Here’s an interesting look at why casinos are not as “in your face” as you may expect them to be.
Level Playing Ground
There are well-known casino brands that hold a strong place in the market due to having a long history and a large customer base. But even newer operators won’t do any more advertising than the well-established ones, despite there being a need for them to catch up in reputation and visibility.
Leading operators should be at a bigger advantage because of more marketing power, but that’s not the way things work. But why is there such a level playing field?
Complying with Regulations
The first major hurdle for top casinos as to why they can’t do as much as they would arguably like is due to regulations. There are very strict regulations when it comes to advertising, and so they are limited in what they can do.
Compliance is the key as casinos found to be in breach of regulations, can receive heavy fines or in the worst case scenario, get stripped of their operating license. So it’s not worth them even getting close to bending the rules as to what they can advertise, where, and when.
The Contrast
This is only part of the story, as unlicensed platforms operating from offshore locations are harder to regulate. They have more freedom and can employ more aggressive marketing tactics, unlike how casinos avoid aggressive marketing.
Non-licensed platforms, or platforms that are licensed by a country with less strict rules, can sort of step over the line without too much fear of repercussions. So this gives them an advantage over the top-rated, well-established casinos.
However, despite the offshore operators having a little more gusto about what they do with their marketing power, it doesn’t do them a lot of good.
Licenced casinos that comply with regulations have systems in place for the protection of your money and general online security. So in a battle of trust, licensed and regulated operators win hands down. A legitimate, established history makes them a more popular pick.
Note that it’s never recommended to play at unlicensed gambling sites for your financial protection.
What You Won’t’ See Top Casinos Doing?
Top casino brands stay away from using celebrities to endorse their products because that can be construed as being coercive, especially to younger players, who are more likely to blindly follow what a celebrity does. Footballers, social media influencers, and celebrities are actually banned from appearing in UK gambling adverts.
There’s certainly no using a celebrity’s image without their consent, as that could lead to a lawsuit. Additionally, casinos avoid aggressive marketing on adult websites and news sites that are often misleading.
The top reputable casinos also can’t push any false promises either. There is no way that they can advertise their services as being something potentially lucrative or promoting anything like a jackpot as being guaranteed.
What You Will See?
That’s not to say established operators don’t engage in advertising. If you visit the social media channels of top providers, you’ll see updates about their services, such as new promotions or slot machines, as casinos avoid aggressive marketing tactics.
That’s fine for them to do, again, as long as it’s within the regulations and there is scope in other forms of media for them to advertise as well. It’s just the advertising approach by leading casinos is more muted than you would probably expect it to be because of tight regulations.
Why? The casino industry thrives on its image of entertainment, fun, and money. But all of that comes with great responsibility, and ironically, it means that they can’t promote a lot of what their services are about, which is essentially players trying to win money through risk.
