At the core of today’s online casino market is a simple truth: players demand fast, secure, and frictionless payment solutions. That may not come as a surprise, but what has happened might. For operators, these solutions are no longer just technical necessities—they are key marketing tools that build trust, drive conversions, and ultimately set a brand apart in a crowded space.
We spoke with esteemed iGaming veteran and expert Christoffer Ødegården, Head of Marketing at Bojoko, to learn more about this evolution. In this interview, he explains how advanced payments became essential in affiliate marketing efforts, the incredible payment-related search volumes in the UK, and the potential FTDs that can be gained with simple steps.
Over the last few years, we have seen a lot of focus on payments in terms of affiliate marketing. What led to the rise of advanced payment solutions as a key marketing tool?
It all started with the realisation that payment processes are a defining part of why a player chooses to join and stay at a casino.
Christoffer Ødegården highlights how, in the past, payment was seen simply as a technical necessity—a way to get money in and out. But in today’s market, where every second counts and players have a lot of choices, how quickly and securely a transaction happens speaks volumes about an operator.
We could also see clear trends towards players wanting to join a brand only if they had their preferred payment solution. This is often a popular solution like PayPal, which thousands upon thousands of Brits search for each month. However, more niche options like Boku have similar search volumes and smaller solutions still have a solid following.
This shift has made payment solutions not only a service element but also a way to capture a highly interested audience. When players look for PayPal casinos, they are looking to deposit, and being present on our payment-related pages can bring in hundreds of additional FTDs just from us.
Similarly, we are seeing a high search volume for fast withdrawal casinos, and we have also created lists and guides to cater to these players.
It’s a win-win: players get a smooth experience, and operators get a competitive edge that resonates in affiliate marketing channels.
How have search trends in the UK shown the growing importance of payment methods?
Christoffer Ødegården has observed a significant rise in payment-related searches among UK players over the past few years. People are actively looking for phrases like “fast withdrawal casino,” “PayPal casino,” “Boku casino,” etc., which have thousands of searches.
This isn’t just a minor trend—it’s a signal that players care deeply about how their money moves in and out of a casino. When someone searches for these terms, they’re often looking for assurance that the operator will handle their transactions smoothly and safely.
This data has been incredibly valuable for us at Bojoko. It tells us that payment solutions are top of mind for players and that operators who invest in these features will likely see better conversion rates and overall player satisfaction. We also have our additional conversion metrics, which show how many people who land on our pages after payment-related searches actually convert. The numbers are spectacular.
How do affiliates like Bojoko leverage these payment features to drive quality traffic?
We have pages for every payment method, showcasing the casino brands that offer them. The same goes for various payment-related features. I’m particularly proud of our page showcasing fast withdrawal casinos, which highlight brands that can process your money in under an hour. We take great care in testing, measuring, and reporting on these insights, and our experts continually update this list. Similarly, we run and update lists for minimum deposits and more.
The quality of traffic for payment-related pages and searches is already incredibly high. If their main focus is a payment feature, they want to deposit. These people are not trying to abuse no-deposit bonuses, which makes prioritising affiliate marketing around payment methods particularly lucrative.
We are dedicated to helping players discover the brands that best suit their preferences through our quick filters. When our users make a choice, it is more likely an informed choice, which increases the likelihood that the player is a good match with your brand.
What advice would you give to operators who are lagging behind in payment innovation?
My advice is simple: invest in your payment infrastructure before it becomes a major competitive disadvantage. Look at the big picture—every transaction is an opportunity to build trust.
Start by partnering with every relevant and reputable payment provider players are using and searching for. This will give you an incredible competitive edge that you will likely be able to leverage for years.
If you don’t know which payment methods can give you the most additional FTDs, reach out to your affiliate partners. We are happy to provide FTD insights and estimates based on our internal data. Use us, as your wins are our wins, and vice versa.
Are you seeing any changes in the payment landscape at the moment?
Christoffer Ødegården emphasizes the importance of staying adaptable in the evolving landscape of payment solutions. Traditional methods like PayPal remain strong due to their trusted reputation, but several new solutions are popping up every year, and players are searching for the casinos that offer them. Even smaller searches can make a difference to your bottom line, so keep an eye out.
E-wallets are shooting up in popularity and multiplying. Part of the attraction is the ban on credit cards in the UK a few years ago. It opened up the market more, and we still see the effects.
