David Suk- Revolutionizing the Rebel Spirit

David Suk | Saint Luna - Revolutionizing the Rebel Spirit | The Enterprise World

Innovation is the way to a successful business. You have to keep innovating and breaking the norms in order to truly revolutionize. Like David Suk, a visionary who has taken over the spirit of innovation! 

Often regarded as America’s original rebel spirit has always held a special place in the hearts of people. David Suk here has changed the way people enjoy this special spirit. 

Featuring for this issue of Top 5 Successful Entrepreneurs here is an interview with David Suk, CO-Founder and CEO, and about the journey of Saint Luna. 

Brief us about your journey at the company, what inspired you to start the company? 

I had the idea for Saint Luna in 2017.  I wanted to pay homage to the first ever American Spirit, moonshine.  The idea was to make moonshine premium, elevate the overall experience and really show people that moonshine can be quite good.  Saint Luna is smooth, delicate and incredibly complex.  You can easily sip it neat or on ice, and mixes beautifully in a wide range of cocktails.  I was lucky enough to enter the US market in May of 2019, with my first two accounts being Jean Georges’ Nougatine, and Employee’s Only.   

What are the initial challenges you faced and what are the reasons behind company’s long-standing success?  

There is always a learning curve when starting a new adventure.  I feel like I’m still learning each and every day, but that is what makes entrepreneurship exciting.  We are a small, incredibly talented team of diverse individuals that work incredibly hard.  I do think our combined grit and determination is what makes us all so successful.  It also doesn’t hurt to surround yourself with kind, genuine colleagues. 

What are the products or services the company focuses on? How are your services different from those in the market? 

Saint Luna is made from 95% grade A molasses and 5% rye.  We use a charred oak stave to filter our moonshine making it exceptionally smooth and complex.  Taste wise you’ll get a little caramel and vanilla from the molasses and a bit of spice and pepper from the rye.  The charred oak lends a little smokiness to the finish, making Saint Luna the perfect base in a wide range of cocktails.   

How do you decide to take the company a step further? 

We are all working very hard to expand our distribution footprint, attract new customers and distribution partners.  My goal is to take Saint Luna global, and launch several new innovative products.   

Being a successful leader, please share your views on current business scenario across globe after Covid19 pandemic.  

The global environment has certainly been challenging, and it’s been one hurdle after the next to overcome.  All you can do is think strategically, trust your instincts and go forward.   

Why it is said that the workforce plays a vital role in every business’s growth? Please tell us about your team. 

I have an incredibly talented, dedicated team that are all genuine, kind people.  Your team is the most important part of any company.  Any good entrepreneur knows that it is simply impossible to do everything on your own, and you have to trust your team to help.  It’s why hiring the right people early on is very important.   

Can you please brief us about your professional experience?  

I was lucky enough to be the Chief Operating Officer of aden + anais for 10+ years, where my experience spanned sales, marketing, supply chain and global operations.   

What are the key achievements of your business journey? 

I was in my early 20’s when I became the Chief Operating Officer of aden + anais and I was extremely lucky to be a part of that growth and success.  Now, I’m lucky enough to be the founder of my own successful business.  At Saint Luna, I think my biggest achievement was selling into Employee’s Only, one of the world’s most prestigious bar.   

‘Innovation is the key to business growth’, Please share your views. 

Saint Luna was born out of innovation.  The idea was to innovate a category of spirit and modernize it.  There is nothing like Saint Luna on the market and that is quite exciting.   

Any client experience you would like to highlight? 

We sell to a wide range of customers in the United States that have been incredibly supportive and have truly helped build our business.       

Which one is your favourite quote?  

Don’t settle for average.   

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