Did you know Google’s page ranking algorithm considers links as one of the most crucial criteria? However, 41% of digital marketers believe that link building in SEO is easier said than done. This SEO practice does give positive results, but it generally takes 2-3 months.
Nonetheless, the time taken to show desired results should not be considered as a factor not to give it a try. Right? So, continue reading this article to learn – How link building can help your website get organic ranking?
What are links?
First of all, you need to understand what links are. They are also known as hyperlinks, are clickable, and lead from one page/site to another. They can be used on text, buttons, or images and are classified based on the destination. Generally, there are Internal, inbound, and outbound links.
As the name suggests, internal links are within the company website and help navigate between different web pages of the same site. Inbound links are those which come from different domain names or websites. Outbound links are those which are linked to outside/other websites.
Now, let’s learn how link building helps.
1. Helps in crawling and indexing
Search engines like Google, Yahoo, and Bing use web crawlers to navigate between all the sites on the platform and check whether the content on the site is original and provides in-depth knowledge to the users or not. When you link building with different websites, it increases brand visibility, thus improving the web page’s crawling and indexing.
However, this process is usually very time-consuming and confusing, especially for those who are new to SEO. Therefore, it is recommended to use third-party link building services by Outreachmonks or any other. It will help you in customizing the campaign along with improving the overall SEO performance of the website.
2. Elevate the quality of content
Links and content go hand in hand. You need to get high authority backlinks (inbound links) to improve the ranking of the webpage. Moreover, it will help boost the DA (Domain Authority) of the website, which indicates that the site has valuable and organic content. If you are interested in knowing more, click on the article- how to get backlinks in 2021 and learn.
Nonetheless, to get high-authority links, you need to have high-quality content. Your focus should be on the quality and not the quantity of content. As you might get more backlinks in high quantity, it can also increase the chances of a rise in bounce rate.
3. Improves user experience
One of the primary objectives of search engines is to enhance user experience. So that whenever a user searches for something, he/she gets the accurate answer on the first page. However, there are approximately 400 million active websites on the internet. Thus, how will the search engine know which site provides the best and relevant information to the user? Yes! You guessed it right- Using the links.
That means if your website has the correct information and has inbound and outbound links, it will help search engines to locate you.
Link building help in search engine crawling, enhancing user experience, and providing quality content. All these factors together help in improving the website ranking on the search engines.