The most important goal of B2B marketing is to make other businesses aware of your business. This helps you build your brand value and reach out to your potential customers. To acquire the right leads and then convert them needs innovative marketing strategies. These strategies can help you reach out to the right people and be seen.
Featuring in The Enterprise World’s this issue of Top 5 Successful Entrepreneurs To Watch In 2022 is Paul Guenther, Founder, and VP Corporate Strategy & Development of Knowledge Hub Media, offering promising and innovative media solutions to his clients.
In this interview, let us know more about Paul and Knowledge Hub Media.
1. Can you please brief us about your professional experience?
As for my personal story, it starts out at Penn State University in the Fall of 2002. At the time, I was pretty unsure about what I wanted to do. After some time, I determined that I wanted to go to law school, and decided to major in Crime, Law & Justice. I got my B.S. in the spring of 2006, which was immediately followed by a (short) stint in Law School.
I was doing a part-time night program, and at the time, I was honestly just not ready for it. I was working full time during the day, going out with my friends at night, and not at all focused on what I should have been focused on. Whether or not it was a blessing in disguise, I’ll never know… But I ended up going back to school in 2008 to get my MBA with a concentration in Marketing Management (Wilmington University).
During that timeframe, somewhere in 2009, I started working on what would become “IT Knowledge Hub” – which is now of course known as Knowledge Hub Media. Once I had my MBA completed in 2010, it was off to the races with the company. I worked pretty tirelessly throughout most nights to get the thing up and off of the ground. Everything from sales to marketing, to accounting and website development. I was truly a one-man shop back in those days…
But (very) fortunately for me, over the next couple of years, I was able to bring my first few employees on – Anthony and James running Sales, and Chris, who filled my first Client Services role. I had also gone back to school by that point to get my Doctorate in Business Administration – finally finishing my dissertation and graduating in January 2020.
2. What are the key achievements of your business journey?
Knowledge Hub Media is a b2b advertising company with demand generation and content syndication serving as our core competencies. Knowledge Hub Media had a lot of major accomplishments over the years, including making the Inc. 5000 list three years in a row (Inc Magazine), and, being honored as an Entrepreneur Magazine Entrepreneur 360 company.
The 360 best privately owned companies in America – also three years in a row. On top of this, Knowledge Hub Media were named one of the most innovative advertising technology companies of 2020-2021 at the InterCon awards conference and have appeared in many big-name magazine publications over the years.
Knowledge Hub Media have also been featured on several radio programs and podcasts and have even been the subject of chapters within a couple of different book publications (non-fiction books, of course).
3. Brief us about your journey at the Knowledge Hub Media, what inspired you to start the company?
Knowledge Hub Media is a b2b advertising company with demand generation and content syndication serving as our core competencies. We’ve had a lot of major accomplishments over the years, including making the Inc. 5000 list three years in a row (Inc Magazine), and, being honored as an Entrepreneur Magazine Entrepreneur 360 company… The 360 best privately owned companies in America – also three years in a row.
On top of this, we were named one of the most innovative advertising technology companies of 2020-2021 at the InterCon awards conference and have appeared in many big-name magazine publications over the years. Knowledge Hub Media have also been featured on several radio programs and podcasts and have even been the subject of chapters within a couple of different book publications (non-fiction books, of course).
As for how the Knowledge Hub Media got started… what was originally IT Knowledge Hub – now of course known as Knowledge Hub Media – was established in 2009. Ever since its inception, the Knowledge Hub Media been a prominent player in the B2B advertising space.
Our core competency, however, is lead generation – or “demand generation” and “content syndication,” as it’s better known across the industry. We leverage content syndication via assets like white papers, webinars, case studies, and the like, to generate highly targeted leads for our clients.
Most of our clients are in the software and technology industry – and when they’re not, they are usually advertising/media agencies working on behalf of the former. Most of our clients are promoting technology platforms and software solutions that they are looking to find net new customers for.
4. What are the products or services the company focuses on? How are your services different from those in the market?
Ever since our inception, we have been a prominent player in the B2B advertising space. Our core competency, however, is lead generation – or “demand generation,” as it’s better known across the industry. Knowledge Hub Media leverage content syndication via assets like white papers, webinars, case studies, and the like, to generate highly targeted leads for our clients. Most of our clients are in the software and technology industry – and when they’re not, they are usually advertising/media agencies working on behalf of the former. Most of our clients are promoting technology platforms and software solutions that they are looking to find net new customers for.
5. How do you decide to take the company a step further?
We do have something pretty new and innovative that should be coming out by mid-Summer… But for now, it’s still a secret! Until then, we’ll continue to offer the same high end, highly targeted content syndication and demand generation services that we’ve always offered.
6. Any client experience you would like to highlight?
Let’s face it… The customer is always the most important thing. That’s just the reality of it, and also why I will say that offering a great customer experience is really our #1 goal. It always has been. Without customers you don’t have business, and by proxy, you don’t have a business. Enhancing the custo,mer experience is always at the top of our list, and at the end of the day, we always want to make sure that everyone is completely satisfied.
It usually comes down to a few things: responsiveness, quality of the product, and customizability. When a customer has a question, we’re there to answer it immediately – even in cases when we don’t yet have a complete answer. Over the 12+ years that we’ve been doing this, we’ve evolved our practices and QA/QC measures to ensure only the finest in data quality – in terms of both data integrity and lead scoring mechanisms.
Then there are the customizations… Where some of our clients are happy to stick with more traditional means and lead delivery methods, some like us to use custom API integrations, lead import systems, and form post technologies. We are always happy to customize a product – with regard to both targeting and delivery technology – to go above and beyond the customer’s expectations.
