Nirmalya Labs – An Inherent Attribute of Soul

Technology plays a vital role in business processes. No matter what is the size of your company, technology has both tangible and intangible effects on it. It eases the processes, makes them efficient, resulting in more money being produced.

Nirmalya Labs is a product development company, founded by techno-entrepreneurs from National Institute of Technology (NIT). In an interview with Biraja Prasad Nath (Chairman) and Keshav Tripathy (CEO), they speak of Nirmalya Labs, its inception, the challenges and the journey.

  1. Tell us about the company.

Nirmalya Labs is a company that blossomed out of the need of its co-founders to start something on their own, where they could innovate and do something which they never got to do in their corporate life. After working for more than 20+ years in corporate, Biraja Prasad Nath, and Keshav Tripathy decided to carve a niche in the domain of Software Product Engineering.

  • What were the initial challenges you faced? 

Major challenges we found, adoptability. As a start-up, there are many challenges, starting from funds to customer adoptability to prove how we are different than other established companies. Moreover, what different we bring into the table and why they will use our products/services.

  • Which was that point that triggered the growth of the company?

Since the inception, we are very much clear to develop MBC product for DISCOMs which will cover meter-to-cash; with disruptive technology, high performance (reduce the billing cycle), and cost-effective. iPravaah and mPravaah are very first products which got very good traction in market and we got around 2M consumers immediately after our product production ready.

  • How have the company graphs changed since the foundation? Can you share a few statistics?

Graphs for our Key products : iPravaah/mPravaah, nERP and AtithyA

  • What are the products/services the company focuses on? How are your services different from those in the market?

Our key services include Product Engineering, Enterprise Application, Agile Testing and Finance & Accounting Services. Considering the volatile dynamics of global economic system, every company/organization needs cost effective, robust, secure and hassle-free services. We envision of becoming partners in the success of entrepreneurs by helping them translate their ideas into world-class software products.

  • How do you decide to take the company a step further in terms of your products/services?

We are working aggressively in building customer base of our core products, and planning to penetrate the products though channel partners in different parts of the word. Also company started consulting services division to cater the consulting services with a small team and plan to scale up further. In last one year, have added many corporates on our fold and providing software consulting services. We are trying to provide affordable technological solutions in the areas of utility, power (including renewable) and agriculture. However, we are not limited to these domains. Our key focus is on technologies like Blockchain, IoT, and Analytics. Our R&D team is diving deeper into how Blockchain is a match made in heaven for the Sharing Economy as Blockchain enables philosophical alignment between the sharing economy users. We are positive thinkers and see the invisible, feel the intangible, and willing to achieve the impossible.

  • Is there any new addition to the list of products/services? Anything exciting you would like to share?

AitithA : An integrated Property Management System (with Mobility) empowered by innovation to manage all your Hotels, Motels, Resorts, Clubs operations effortlessly. Fully integrated modules to handle Front-office, Reservation, Room Services, Maintenance, Housekeeping, Guest Engagement, Event Management, Banqueting, Laundry, Gym, Spa, Restaurants, Bar, Asset Management, Material Management, Purchase, Sales, Inventory, Account Payable/Receivable, Bank Reconciliation, HRMS, Payroll, MIS, Dashboard with in-depth analysis, Mobile check in/out and with on-line booking engine.

nERP : It is a comprehensive open-source platform which provides an end-to-end solution for a wide range of business applications. It’s covering a vast array of business functions, from Manufacturing, Inventory, and Accounting, Sales, HR, DMS to eCommerce and more. As a customer, not only does this make nERP easy to use, but it also makes it cost effective since you are choosing only the modules that are needed for your company. It is available in the cloud or on-premise and can be used by businesses of all sizes and software is customizable as per the customer needs. In terms of integration, nERP is API-friendly and integrates easily with other systems seamlessly.

Fintech : We have tied up one UK based company and developing a Fintech product, which will be launched during mid of next year.


  • Can you please brief us about your professional experience?

Biraja Prasad Nath, Founder & CMD : With over 22 years of experience, Biraja has worked with leading global organizations such as Progress Software Corporation, IBM Labs, Credit Suisse, LTA-Singapore, Singapore Ports, Alltel-USA, Satyam Computers, and Tata Steel, Jamshedpur. Prior to Nirmalya Labs, Biraja was the Director & Head of Engineering in Progress Software Corporation. Biraja is an alumnus of National Institute of Technology, Jamshedpur.

Keshav Tripathy, Co-Founder & CEO : Keshav has more than 30 years of industry and consulting experience as Project and Program Manager in the domains of manufacturing, logistics, credit card, port operations, insurance, etc. Keshav has worked with giants like NIC, Tata Steel, Satyam, GE, and IBM. In this role, Keshav is responsible for all technology infrastructure, resourcing, delivery, customer engagements and operations at Nirmalya Labs. Keshav is an alumnus of National Institute of Technology, Rourkela.

  • How do you look after your employees? What makes your team unique?

We believe, to become a great company, we need to have great people with a positive attitude. We hire handpicked engineers from India’s premiere institutes, and groom them to have passion. No company has 100 percent satisfied employees. There are always going to be things to gripe about, and let’s face it, even those of us with the world’s most satisfying careers generally look forward to the weekends. Life, as the philosopher Hobbes so pithily pointed out, can be solitary, brutish, nasty and short. If we spend about a third of our lives working and about another third sleeping, doesn’t it make sense to do what we can to make our jobs enjoyable?

  1. What are the key achievements of your entrepreneurial journey?

Customer adoptability and trust on us are biggest achievements for us. As a start-up, our happy customers help us to get more customers. Recognition we have got as of today :

  • Startup by Govt of India in 2017
  • Startup by Govt of Odisha in 2017
  • Top 10 Most Promising SaaS Startups in India for 2017 by CIO Review, India
  • Top 10 Innovative SW Company in Asia for 2018 by Silicon Review, Asia
  • Business Excellence Award by World Confederation of Business, USA in 2018
  • Most Outstanding Business Leader of the Year 2018 – Product Development by Corporate Vision, UK
  • The SaaS-Driven Ideal Workplace by Business Connect, India in 2018

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