Today, it is very easy to start a business by spending money, but it is difficult to attract people to it. Marketing and promotion are the things through which one can make products and services accessible to people and inform people about them. Although there are many ways of marketing available, one needs to choose the right one by looking at the size and type of business. And to a major extent, a proper marketing strategy also depends on budget and product or service.
Mainly marketing is the way through which people are familiar with your business to fulfill their needs and desires. There are many such examples around us, in which people have a very good business plan, but due to not getting the proper marketing strategy, they cannot reach the people and fail. In order to make your business successful, it is necessary that you come out of your scope and reach your thinking to people and create a customer base for yourself. Advertising, selling, and promotion are a part of proper marketing strategy, but marketing is not limited, it is related to many more.
When you launch your product or service, you have to take care of 6 main things, these are known as 6P of marketing.
6P’s of Marketing and Proper Marketing Strategy
Product:
By product we mean here the item or service that you provide to your customers. When choosing a service as your business, you do not need to worry about features like its packaging and labeling, but for this, you have to take special care of branding and quality. If you want to make a product accessible to your customers, then you will need to take care of its packaging, labeling, branding, and quality. Apart from this, you also have to take great care of your product safety.
Price:
Price is the price of any goods or services that the customer offers in exchange for the goods or services. While deciding the price of any of your goods or services, you have to take care of other competitors available in the market. But if your product is the best and unique, then you can earn a good profit in your mind. The price of cars like Audi and Mercedes is much higher than other cars available in the market. But it does not matter to them, because their target market is different. But if you are launching a new product, then you have to keep the market in mind.
Place:
The place is where your customers buy your product or service. It also includes all channels of marketing. Marking includes the following channels.
Promotion:
Promotion is the most important part of marketing; with the help of this, you convey your product or service to the customers. Every marketer would like to know how to become a best seller and according to Tyler Wagner, a successful author- promotion is critical. Nowadays we have many promotion methods like website, social media, blogging, e-newsletter, networking, pamphlet, TV, radio, print advertising, word of mouth advertising, loyalty and reward program, cold calling, etc. By using these methods, you can get your business better identified.
People:
Hereby People it means your supplier, distributor, wholesaler, stack holder, and your employees, not your customers. All these people are a part of your team in your business and everyone has an equal share in the success of your business.
Process:
Customer service and marketing processes are a very important part of your business’s success. This includes sending information to the customer on time, collecting feedback from your customer, and regular analysis of sales and financial reports. If anything of these goes wrong then both your market and business are affected.
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Cause Marketing:
This type of marketing refers to creating some reasons for your customers about your product or service so that they choose your product or service over any other attractive offer. The best example of this is car companies like Audi and Mercedes, whose companies do not use traditional methods of marketing, yet they have a good market available by using innovative and proper marketing strategy.
Employee Marketing:
Many businesses consider their employees as their potential customers and brand ambassadors. Believing in this fact, some people give their employees a discount for their products in the form of benefits. And when the employees are satisfied with these products and services, they also promote them and help in spreading your business.
In Internet Marketing, you can use any of the methods of social media, email, blogging, etc. For the promotion of your business, you have to devise a proper Internet proper marketing strategy. With this, through various methods and techniques, you can also emulate your activity whether it is going in the right direction or not, and whether it is right for your business or not.
With the advent of the Internet, it has become a very effective way of marketing. Now for this kind of proper marketing strategy, it is absolutely not necessary that you come face to face and do marketing in this manner, but you should have a proper marketing strategy Facebook, WhatsApp, etc. have made it even more accessible. For example, if you have a beauty salon and one of your customers asks for some beauty tips, then you can adjust your various products.
You cannot guess what kind of message will quickly go viral through social media, meaning it will reach people soon.
