In an overview of the CDP, it is a platform that gives you a persistent and unified database which helps you compliment the existing software and the marketing efforts. This in-turn helps the organizations to build better customer relationships.
Featuring for The Enterprise World’s Most Innovative Artificial Intelligence Solution Companies is BitBang , an innovative platform that helps you enhance your customer strategy.
In this interview with Giovanni Lorenzoni, CEO & Founder let us find out more about the journey of the company.
Tell us about the company.
We’re help leverage the data with just a simple click to its maximum potential. Better quality leads, happier customers and growing revenue streams.
Empowering everyone to make data-driven decisions at speed can transform businesses for good! Data is everywhere but to reach its potential is one of the primary challenges that businesses face today. That’s where BitBang can help!
BitBangs’ data management and insights delivery consulting services support businesses with the solutions and data measurement strategies so marketing efforts can be data-driven to increase opportunities and win on Customer Experience. Through data collection, integration and visualisation, data sensemaking and insights delivery, BitBang enables organizations to leverage data effectively to achieve holistic knowledge of the customer and brand performance to make data-driven business decisions.
BitBang provides services and best practices in analytics, data and information management, modern and augmented business intelligence, measurement consulting, optimization, data insights services, advanced analytics, machine learning and cloud engineering.
BitBang supports clients in leveraging and enriching data so that they can be confident every data-driven business decision will make a positive difference!
What were the initial challenges you faced?
Getting business to realise the importance of analytics…when BitBang first set up this wasn’t even perceived important, particularly across EMEA.
We addressed Data Analytics and Customer Intelligence BEFORE these practices were so widespread and in demand. Now it’s time for data management and data practise to be considered across the whole organisation.
What is the reason behind your company’s long-standing success?
No real secrets. Just commitment, agility, persistence, and innovation. Above all the right people in the right place.
We have expertise in every field where it works, the honesty and the cure of the customer, we are obsessed by our customer.
Our team and our relationships with clients and partners. We focus on employing people who can share the same business values as us.
We spread dramatically by word-of-mouth because of the high standard of work we provide to clients and the trust relationship is vital to build on. Relationships is everything. We know the importance of getting the right partners who provide the technologies that we believe will bring value to our clients. We are always looking to partner with those who are ahead of the game, we have a capacity to look ahead, and stay ahead of what’s coming in the digital world. We are therefore always prepared. We work closely with our partners to provide services and solutions for them.
What are the products/services the company focuses on? How are your services different from those in the market?
Data Consulting Services
Design customer focused programs/customer analytics practices, to Win, Serve and Retain customers.
We focus on what our client wants to achieve…their main objectives. We draw up a detailed strategic map to help understand how they can be achieved. We create personalized analytics and automation to deliver the most valuable and time-saving and real-time insights for our clients.
We provide data management and consulting services, providing strategies that help clients create customer-obsessed strategies for fast, data-driven decision-making and long-term business growth. We combine our experience of implementing data strategies with our clients insider knowledge to create data strategies that have a direct effect on sales, lead generation and customer satisfaction.
How do you decide to take the company a step further in terms of your products/services?
Extending our partner ecosystem to create the best-of-breed approach and/or platform approach. Convey new insights practices and further developing exceptionally gifted technologies.
Research & Development team is fundamental in such regard and it’s always looking to a solution that transmits desired outcomes.
Is there any new addition to the list of products/services? Anything exciting you would like to share?
The new concepts of “platform” and “data fabric” are on the rise and we certainly will be focusing on these in the coming months.
Can you please brief us about your professional experience?
Background in business administration and spent almost his entire life working for BitBang! And is still dedicated to the BitBang mission.
Giovanni Lorenzoni is CEO and co-founder of BitBang, Data Management and Data Insights Consulting service. An accomplished data analytics and data communication professional, speaker, blogger and practice leader with over 17 years’ experience in Digital Analytics and Optimization with a background in Business Administration and Marketing studies. Expertise includes Digital Intelligence Programmes, Customer Intelligence Programmes, Analytics for Data-Driven Decision-Making, Data Management, Performance Management, Customer Experience Management.
What are the key achievements of your entrepreneurial journey?
The thing that comes to mind as a key achievement I was attending an international conference and whilst listening to a speaker, he cited my work…it was a great surprise.
How do you look after your employees? What makes your team unique?
It’s hard to say but a blended mixture of talented experienced and international people with a strong sense of commitment and passion to learn needless to say they all work hard!
