When a Commodity Learned to Mean Something
For decades, coffee was one of the world’s most interchangeable products. Beans varied, brews differed s…
Case Study
City life now runs on immediacy. Long commutes, compact homes, and packed schedules reshape how people consume everyday goods. Shopping trips shrink, …
A Digital Shift Waiting to Occur
In the early 2000s, the world was beginning its digital awakening, social habits were shifting online, conversatio…
We can’t promise a two-minute read here, even though Maggi itself is ready in two minutes. Some stories deserve a little more time, especially when fo…
We all love and trust certain brands. We all look for quality in their products and for them to live up to their promises. But even the most successfu…
In a world where the blind lead the blind, choosing the right eyewear can feel surprisingly unclear. Eyewear trends are often guided by style hype or …
A Beauty Industry Ready for Rewriting
By the early 2010s, the global beauty industry was highly developed, highly competitive, and deeply standardi…
As urban mobility in India remained closely tied to car ownership, gaps in flexible and short-term vehicle access became increasingly visible. Zoomcar…
“A Stag, A Story, A Style Icon”
Picture a stag, proud, poised, a silhouette against the morning light. That is Allen Solly, more than a logo…
“Luxury is fleeting, but Prada makes it eternal.”
Few names in fashion capture the delicate balance of heritage and reinvention as gracefully as P…
What if we told you that the quiet, humble oat the one that once sat patiently in your breakfast bowl would one day challenge the entire dairy i…
"I couldn't find the sports car of my dreams, so I built it myself."
Ferdinand Porsche
Few names ignite passion like Porsche. From the first roar …
What do you think when you enter Mr. DIY? No matter what I plan to get, subconsciously, I always go for gadgets, like I walk straight to fun DIY model…
In 2017, the beauty world stood still for a moment. Rihanna, already a global superstar, walked onto a stage not with a new song, but with a new visio…
In 1999, in the city of Hangzhou, China, an English teacher realized a vision that revolutionized the global commerce scene forever. The teacher, Jack…
"Bi wa chikara nari" means "Beauty is Power.”
This timeless belief frames the legacy of Shiseido, Japan’s most iconic makeup brand. Shiseido is no…
Music— the arrangement of sounds to create a combination of form, harmony, melody, and rhythm. It has been an integral part of human culture for centu…
One day, a 12-year-old boy went to a pawn shop and spotted an emerald that caught his attention, so much so that he bought it for 25 cents. Two days l…
When we plan to travel to new places there are always key concerns on our minds: Will we find good food there? Will the accommodation be comfortable a…
Whether you’re managing health issues like blood sugar control, weight management, digestion, boosting energy, or seeking antioxidant protection, one …
What is the first coffee brand name that hits your brain when someone asks you for a cup of coffee? Is it Nescafé? No, I’m not a mind reader; I guesse…
Furniture and decor have become the soul of every household in today’s modern world. They bring life to a simple house and are important in shaping ou…
Did you know Goldman Sachs is the second-largest investment bank in the world by revenue and is ranked 55th on the Fortune 500 list of the largest Uni…
Hop on a pink scooter and discover Foodpanda, Asia’s vibrant, panda-powered delivery giant. Beyond the bubble tea and groceries lies a fast-moving sto…
Huawei Technologies has evolved into one of the most influential and innovative technology companies globally. Founded in 1987 by Ren Zhengfei in Shen…
Ever met a brand that earned trust by creating a fictional character? Not to sell fancy clothes, shiny gadgets, or trendy accessories, but to bring co…
Legend has it that the inventor of wine stumbled upon its creation by sheer serendipity—perhaps by forgetting a bunch of ripe grapes in a jar. When he…
In the ever-evolving landscape of the food industry, where consumer tastes shift like sands and new trends emerge daily, how does a century-old giant …
“I didn’t get time to cook,” sounds familiar? In today’s fast-paced digital world, we are making excuses because we do not have time to take care of o…
What started as a small sandwich shop in 1965 has grown into a global brand with over 40,000 stores in 100+ countries. Subway’s motto, “Eat Fresh,” ha…
Design is no longer optional; nowadays it’s essential. Whether you’re a content creator aiming to grow your audience, a student wanting to leave long-…
Did you know TikTok was downloaded 315 million times in the first quarter of 2020? This is the highest number of downloads for any app in a single qua…
In today’s world, if someone wants to grow their business, connect with a global audience, or build a meaningful brand presence, the first name that c…
"From secure chats to global change—Telegram is more than an app. It's a movement."
Since its launch in 2013, Telegram has become one of the world…
Imagine driving a sleek, German-engineered vehicle, feeling a sense of pride and confidence in your purchase. Little do you know, beneath the polished…
Life is messy and absurd if we read Albert Camus. Everything is random like a puzzle—our sorrows, our triumphs, or just us being present here—and ther…
The trench coat has been the style statement for decades and is a symbol of British heritage and luxury. Worn by Hollywood stars to fashion enthusiast…
Luxury fashion has become a way of life. From lush fragrances to stunning gowns, each offers a moment of pause and luxurious brands help make these mo…
When it comes to watching movies, TV shows, and documentaries the name Netflix stands out as the go-to choice. With its vast library, original content…
Tyson Foods, a global protein powerhouse, has a long and complex history, marked by both remarkable achievements and significant challenges. This case…
When it comes to buying a range of luxury and royal products in jewelry, watches, accessories, and fragrances, the name of the brand Cartier could not…
It all started with a man, a pressure cooker, and a secret recipe. When a small-town man with a big dream set out to conquer the culinary world, littl…
Originally named City Bank of New York, Citibank is one of the largest and most respected financial institutions in the world. It has played a signifi…
Known for its iconic yellow machines and significant role in the construction and mining industries, Caterpillar Inc. stands out for its manufacturing…
I still remember that, during my childhood days, my mom gently scooped some white cream with her finger from the blue circle tin and applied it to my …
Did you know Baskin-Robbins, the American multinational ice cream chain, uses a unique “31 flavors” concept, offering different flavors for each day o…
“FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added logistics, transportation, and related bu…
Did you know Hyundai owns the world’s largest car manufacturing plant with its own shipping port, hospital and fire stations? Yes, its manufactuting p…
