More businesses continue to adopt CRM for their daily operations. It, therefore a household name in many marketplaces that value agility and better management. Even if you have never used this tool, you have more chances to hear about it from your competitors. So, we should not ignore the benefits of using CRM Software.
As a disruptive market tool, CRM helps both teams and individuals maximize their sales efforts and communication with customers. According to Creatio, the CRM software will help your company do more than collect and store customer contact details. It empowers your business teams to build effective relationships, builds logical customer experiences, and supports the purchase, evaluation, and many more business functionalities.
Essentially, what makes CRMs great for slow and fast-growing companies is entangled in the last word of the “CRM” acronym – management. Unlike in the past, when customers highly controlled brands, CRM makes businesses the sole managers of their interactions with customers. For instance, if your company uses CRM and you are interested in increasing the chances of closing leads, you will have two viable options to choose from. You can either improve your existing touchpoints or increase the number of touchpoints with the customer. CRM will therefore help your business move further with the customers, from a mere interaction, until they are converted and returning customers.
These options are made possible with CRM features such as visualizers. Salespeople can therefore venture into either of the paths in a scalable and trackable manner. Besides, features such as email customization will help you make touchpoints with customers much more relevant.
In the end, CRM helps your business to make both routes easier for salespeople. Research shows that companies that utilize CRM properly can increase their lead conversion rates by over 300% and purchase value by over 40%.
How far can your business go with CRM software?
To understand how far your business can go if you integrate a good CRM in your business system, look at the two ways companies benefits of using CRM Software:
1. Sell More, Faster
As we already mentioned, manual data entry is one killer of productivity. By automating repetitive administrative tasks, sales teams spend more time selling. Besides, CRM gives your sales teams a more standardized approach to selling and closing deals. This helps you to reduce the length of your sales cycles. For instance, if you use Construction Sales CRM for Contractors, Pipeline & Proposal Software, Follow Up Tool it will help you create, send, and track proposals all at the same time.
With a CRM augmented sales process, you can:
- Constantly improve sales methods
- Accurately predict sales
- Get new hires quickly
- Improve the customer experience
2. CRM Helps With Marketing
As a cross-function of your business, constant strategic marketing helps position your business to the right clientele.
CRM business will help you understand how your customers find you so that it is easier to tell where you get more returns on marketing investments.
Also, the software captures essential data that helps your sales team to nurture prospects. In addition, modern CRM tools easily integrate with marketing tools to make it easier for marketers to develop landing pages, email campaigns, forms, and many more.
It is, however more important to understand what CRM can do for your business before committing to one. The three questions below will help you get the most value out of your CRM investment.
- Do I Have A Sales Process?
CRM complements your current sales practices. Check if you have a sales process that the CRM can complement.
- Do I Know What I Want To Solve?
Do you struggle with sales growth, customer satisfaction, customer retention, or upselling? Define the issues that you mostly experience when interacting with your customers. This will help you focus your efforts on creating solutions with your new CRM.
- Do I Have Complete Buy-In?
Before investing in CRM software, a complete user adoption plan should help drive your teams into adopting the system. You can drive adoption by demonstrating to your teams how the software will bring value to their positions.