Priya Rao – Building Youth

Priya Rao & Associates - Building Youth | Priya Rao | The Enterprise World

In this era of constant competition, it doesn’t matter what the gender is but everyone is running in the race to be successful and prove themselves. Yet there exists a social difference which reflects in society by this or that way and every woman goes through the experience at least once in life. The plus point that every lady should be thankful for is the right to education. The calculation of the growth in woman empowerment is commendable over a period of time. 

Now everywhere women are one step ahead and are doing unstoppable growth. It’s always said that half of the development of a nation depends on a woman’s literacy rate. To grow sustainably and establish own image, earning respect needs to be first priority of every woman in the 21st century.

To fight for self-esteem and self-respect is not selfishness but is self-care or self-love, connecting to this Great Author Mrs. Sudha Murthy once quotes very well on empowering women’s generation “A woman is to love herself, be herself, and shine amongst those who never believed her she could”. Let’s deep dive into such a story of a self-confident lady of this generation and know her journey. 

In this interview with Priya Rao, Founder of Priya Rao & Associates, we shall know more about the company’s and her personal growth and journey.

Kindly tell us about your journey since the inception of Priya Rao & Associates.

I have spent most of my career working in top-tier Indian law firms. However, for the last few years, I have been brewing the desire to start my firm to test my learnings & experience accrued in my journey. Since I was a senior partner in the last firm, I was too caught up with client servicing and the firm’s growth.

With 2020 giving everyone a chance to reflect, I decided to get out of my comfort zone and start a new chapter that I always wanted. I knew it was either now or never. Since everything in the industry was anyways slow, this gave me sufficient time to plan, prepare, organize, and build the needed resource for a law firm of international standards On January 1st, 2021, I founded a full-service law firm, Priya Rao & Associates, specializing in laws relating to Intellectual Property Rights, Information Technology and Data Privacy.

I was immediately joined by four of my colleagues from my earlier firms who have ample knowledge and experience in laws relating to trademarks, copyright, industrial designs, and patents. Our experience to date has been extremely exciting, encouraging, and overwhelming. We have great support from our clients, professional colleagues, friends, and family. This gives us the confidence that we are on track.

Kindly brief us about the proactive founder/CEO of the company and his/her contribution to the company and the Industry.

I work very closely with the ministry and industrial associations towards the development of law, implementation of IPR law, and encouragement of start-ups.

Mention some of the awards, achievements, recognitions, and clients’ feedback that you feel are notable and valuable for the company.

Please check our website link https://priyaraoassociates.com/awards- recognitions/

Kindly share your point of view on the current scenario, major challenges, and opportunities of the Indian Legal Sector.

As I mentioned that our firm specializes in laws related to IPR, IT, and Data Privacy. We are seeing a lot of innovation, changes, and growth in the areas of e-commerce, artificial intelligence space, and pharmaceuticals. Laws have to evolve in this space. Further, with extensive growth in the use of the internet and consumers sharing their data online, there is an urgent need for a Data Protection law

Brief us about the major challenges your company has faced.

Thank God, none till now.

What are the major contributing factors behind your company’s success?

Our team- Priya Rao & Associates

How do you motivate creativity and innovation in the workspace while maintaining a healthy work environment?

Priya Rao & Associates regularly have healthy brain-storming sessions over lunch. We keep motivating our younger colleagues to keep reading, learning, being bold, and thinking outside the box.

Share your experience and brief us about the tactics and strategies to build long-term customer relationships.

We are in some ways still old school and believe that the Client and attorney relationships can be only built on trust and transparency. Of course, your expertise in your subject is given and must be top-notch.

How do you see the company and the industry in the future ahead?

IPR is constantly evolving and I see our firm matching up to the same.

What would be your advice to budding entrepreneurs?

To be bold and have patience.

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